Archive for August, 2011

Aug 31 2011

Yelp CEO: 50 Percent Deal Margins Unsustainable

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Following the elimination of daily deals (though not check-in deals) from Facebook’s lineup of products, Yelp followed suit this week by scaling back its daily deals program. Many people incorrectly interpreted the news, presented in a Bloomberg article, as Yelp’s total exit from the… Please visit Search Engine Land for the full article.

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Aug 31 2011

SearchCap: The Day In Search, August 30, 2011

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Tightens Relevancy And Quality Requirements In AdCenter Microsoft has announced changes that tighten up its adCenter Relevancy and Quality policy for… Please visit Search Engine Land for the full article.

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Aug 31 2011

Microsoft Tightens Relevancy And Quality ...

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Microsoft has announced changes that tighten up its adCenter Relevancy and Quality policy for ads served to the U.S. and Canada. Changes are set to take place tomorrow, August 31, though the company says it won’t begin enforcing the changes until the next week or two, giving advertisers a… Please visit Search Engine Land for [...]

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Aug 31 2011

Google Trusted Stores: For Organic Rankings & ...

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Google Operating System Blog discovered a new feature to be released by Google named “Google Trusted Stores.” The landing page for this feature will be at google.com/trustedstores but it is currently not live. There was a video that was released today that was just made private. The… Please visit Search Engine Land for the full [...]

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Aug 31 2011

Google Decides Fate Of More Than Half Of Labs ...

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Another week, another round of updates from the slow phase-out of Google Labs. This week, good news for fans of one keyword-related tool, but bad news for fans of another. Google Correlate Added To Google Trends Google Correlate has survived the chopping block. Previously available at… Please visit Search Engine Land for the full article.

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Aug 31 2011

ComScore: Android Continues Gains, RIM Tanking

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Today comScore released its latest mobile market share figures. Once again the smartphone story is the same: Android showed strong quarterly growth while the iPhone saw modest growth and all others saw declines, especially RIM. Among handset OEMs (all mobile devices), Samsung leads the pack with 25… Please visit Search Engine Land for the full [...]

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Aug 31 2011

6 Myths Chinese Search Engine Baidu Would Rather ...

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A few weeks ago, I spent a few days with the Baidu team in Beijing. My first conversation was with Kaiser Kuo who is the Director of International Communications and the very first topic we covered was in answer to the question, “What would you rather people better understood relating to Baidu and… Please visit [...]

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Aug 31 2011

Linking Oddities That Ripley Would Like

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Ahhh, the strangeness that is links. This week’s column will hopefully spark some questions, answer a few others, and also point out some weird linking related phenomena, beginning with two examples: If this search is correct, Google indexes a little over (Use Dr. Evil voice) 1 billion pages… Please visit Search Engine Land for the [...]

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Aug 31 2011

Two Weeks Left Until Search Engine Land’s SMX ...

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Only two weeks until Search Marketing Expo – SMX East returns to New York City, September 13-15. Here is what’s in store: Exceptional content: More than 55 sessions for search marketers of every skill level will be presented. Sessions will cover all of the search topics: paid search advertising… Please visit Search Engine Land for [...]

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Aug 31 2011

The (Social) Medium Is Not The Message

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Last month, I talked about how marketers need to distinguish between interactions and true engagement*. As part of that, I referenced the fact that Facebook and Twitter had been written about in relation to events such as the death of Amy Winehouse, the massacre in Norway and the Egyptian… Please visit Search Engine Land for [...]

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