Benefits

The glaring advantage of a emailing is clearly the ability to distribute information to a wide range of potential customers at a very low cost.

Compared to other media such as direct mail or printed news letters, email advertisement is less expensive.

An exact Return on investment can be tracked and has is very high as compared to other medium. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.

It is instant, as opposed to a postal mailer, an email arrives in a few seconds.

Advertiser "push" the ad to its audience, as opposed to website that waits for customers to come in.

Email Campaign is easy to track. An advertiser can track users via bounce messages, unsubscribes, read receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing.

Advertisers can generate repeat business automatically without much sales efforts.

Advertisers can reach huge email subscribers who have opted in (consented) to receive email communications on subjects of interest to them.

Millions of Internet users check emails almost every day.

Email marketing is paper-free.